Promo & Activation / Design
Creative Supervision and Art direction
The bold cross media campaign for the Swiss Music Awards highlights different musical tastes.
Photography: Kristian Schuller
June 2016
SLEEP WELL. NO MATTER HOW.
Print & Online campaign
Print / Digital / Social Media / Digital out of home / Film
2016
Insight
We all have our own sleeping rituals.
Let’s keep them.
Some people sleep immediately, others need hours to fall asleep.
Some change their sleeping position 40 times per night, others don’t move at all. Some talk, some snore, some sing... Everybody has their own style and Ikea ads the perfect bedroom/products for each need.
Ein Kleiner Himmel / A Small Heaven
Awards: Cannes Lions 2015: Shortlist / ADC Switzerland: Silver
Mission 21, a small but dedicated Swiss NGO, needed support in order to continue its education initiatives in third world countries.
In order to raise donations, we released a hardback novel. 20,000 copies were directly mailed to Swiss individuals, naming each one of them personally as the author.
A Small Heaven is the short story of Karim, a young Sudanese boy in a refugee camp in central Africa. On page 20 the story abruptly stops, leaving only blank pages. The reader was then invited to make a donation in order to continue Karim’s tale (website). In return for their support they became a named character — Karim’s Godfather — within in the story.
The second half they received as an ebook. Suddenly the storyline became much more upbeat, featuring the positive impact of their donation upon Karim’s life.
TV-Campaign
2015
Switzerland’s leading provider of personalized photo books, has taken an unusual approach to remind us that our greatest moments can live forever within the pages of their beautifully printed books.
This left-field tv ad joins a bloody skirmish between two gangs of Viking re-enactors. However, swords give way to selfie-sticks and cameras as the warriors are more concerned with posing mid-battle for a quick selfie than they are with defeating each other. The comedic action was directed by Ben Gregor.
“This funny commercial for a Swiss photobook service demonstrates the real priorities of those behind historical reenactments.”
Jason Stone, The Guardian. 16. October 2015
Awards: ADC Switzerland/Bronze.
Esika / Belcorp
RADIANCE
2019
LANZAMIENTO RADIANCE
Las mujeres de hoy vamos a mil por hora, con todas las funciones y pendientes que tenemos que cumplir en nuestro día a día. Queremos vernos y sentirnos bien siempre, ser nuestra mejor versión.
Es por ello, que nace Radiance, la primera línea de maquillaje tratante de Ésika que resalta lo mejor de ti y cuida tu piel a la vez, y en colaboración de la actriz y cantante peruana Stephanie Cayo
.
Supervisar y producir conceptos innovadores de marketing y diseño.
Presentaciones creativas para toda la campaña ATL Y BTL.
Supervisar todo el proceso de producción.
Colaborar con equipos y profesionales externos.
360 campaign: Digital out of home / Social media / Film / Print
PRINT CAMPAIGN.
2014
Dries with H-UV light speed.
The main benefit of this Japanese offset printer is the instant drying of the paper even with the most porous materials. This is thanks to its H-UV system. This generates a huge time and cost benefit.
Toshow this in a powerful and beautiful way, we created a Komori character. She is a beautiful Japanese, strong, self-confident girl who "dries" water with her H-UV sword.
Ilustrator: Tomer Hanuka
Plazavea
Teletón
2018
Passuger revives the art of Swiss poster design.
ADC Awards winner
Passugger is a Swiss water brand. Born in the natural springs in the Alpine region of Graubünden, Passugg in Switzerland.
The focus is on the source of hospitality and the nature of Passugg that serves the water on a silver platter.
Graphic designers and role models such as Donald Brun, Herbert Leupin and Alois Carigiet were part of our inspiration.
Oechsle
